intro blurb about the team
Joe Dudy
Business Advisor
Dr. Julie Lamarra is a Professional Practice Associate Professor in Outdoor Product Design and Development at Utah State University, an interdisciplinary program that brings together design, innovation, sustainability, and industry collaboration to prepare students for careers in the outdoor industry.
Her practice is grounded in experiential, research-driven learning that helps students develop the skills, adaptability, and creative confidence needed in an evolving outdoor industry. Her scholarship explores how design practices such as curiosity, iteration, reflection, aesthetic awareness, and problem-solving help shape more thoughtful, responsive, and future-ready product creators.
Work
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Julie Lamarra, Ph.D.
Product Design Advisor
Dr. Julie Lamarra is a Professional Practice Associate Professor in Outdoor Product Design and Development at Utah State University, an interdisciplinary program that brings together design, innovation, sustainability, and industry collaboration to prepare students for careers in the outdoor industry.
Her practice is grounded in experiential, research-driven learning that helps students develop the skills, adaptability, and creative confidence needed in an evolving outdoor industry. Her scholarship explores how design practices such as curiosity, iteration, reflection, aesthetic awareness, and problem-solving help shape more thoughtful, responsive, and future-ready product creators.
Aaron Enright
EVP, Creative + Strategy
Aaron Enright is a highly creative leader who creates, builds, nurtures, and inspires. He has been leading, designing, and creating professionally for almost twenty-five years. As a person who is passionate about human connection, he works with brands to deliver real value that builds brand loyalty by creating work that’s authentic and meaningful. His holistic approach and strategic thinking enable him identify and solve problems in ways that are unexpected and unique.
One of Aaron’s favorite things to do is to go RVing with his wife, two kids, and his dad.
Management Team
Brad Weisman
Founder
Brad Weisman co-founded the winter apparel brand Shwalla. The company received investment from the founder of The North Face and additional investment from the former owner of the soccer brand Umbro. He helped retired Olympians in the launch of MLX hockey skates, later sold to Easton Hockey. MLX received investment from retired NHL player Mario Lemieux. He has had significant brand marketing roles in and outside of marketing leadership for several major fortune 500 companies. A graduate of The Ohio State University, Brad received The Ohio State University “New Leader” alumni award in 2005. He holds an MBA from Lake Forest.
Brad is most proud of his family and being a loving father and husband.
Aaron Enright
EVP / Creative + Strategy
Aaron Enright is a highly creative leader who creates, builds, nurtures, and inspires. He has been leading, designing, and creating professionally for almost twenty-five years. As a person who is passionate about human connection, he works with brands to deliver real value that builds brand loyalty by creating work that’s authentic and meaningful. His holistic approach and strategic thinking enable him identify and solve problems in ways that are unexpected and unique.
One of Aaron’s favorite things to do is to go RVing with his wife, two kids, and his dad.
Amy Kite
EVP / Communications
Amy Lee Kite is an author, poet, content writer, social media strategist and mom of three humans and three dogs. Amy attended the University of Illinois in lovely Champaign/Urbana before driving off to Aspen, Colorado for a year of work, soul searching and hiking. The cornfields apparently won out as she returned home after several months to the Midwest to get her Masters from The Medill School of Journalism at Northwestern University. Upon graduation, she worked as the Managing Editor of a New York Times’ supplemental travel magazine. Her job took her around the world, and all throughout her journeys, she wrote poetry, journaled and had numerous magazine articles published.
Advisory Team
Hap Klopp
Business Advisor
For 20 years, Kenneth (Hap) Klopp, who holds an MBA from Stanford University, was the president of the North Face, a firm that created the standard for innovation and quality in the outdoors, mountaineering, backpacking and skiing industries. The Company, during his tenure, grew from a back room, 14-person operation into an enterprise employing more than 1,000 people. It was involved in manufacturing, licensing, retailing and distribution in 45 countries
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In 1988 Klopp sold The North Face and founded HK Consulting, a strategic and brand oriented consulting company in the San Francisco area. He has an affiliated consulting office in Japan and their clients range from start-ups to multi-billion-dollar corporations.
In addition to consulting, Mr. Klopp serves on a number of Boards of Directors and along with 2 partners recently purchased the 100-year-old rugby company, Canterbury of New Zealand with offices in New Zealand, Australia, Hong Kong, U.S., Canada, UK, South Africa and Japan.
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Karl Fritzsche
Product Sourcing Advisor
Karl Fritzsche is a product strategy and global development executive with more than 25 years of experience building and scaling consumer product businesses. He has held leadership roles at Helinox, Cascade Designs, and YETI, with deep expertise in product innovation, global sourcing, and commercialization. He currently advises and consults with brands, leveraging his experience to drive product strategy, development, and factory sourcing execution. Karl is known for aligning product vision with execution, leading cross-functional teams, and delivering profitable growth across international markets.
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He holds a Bachelor of Arts in International Sales and Leadership from Cal Poly Humboldt. Karl lives in Washington State with his wife and two sons and enjoys mountain biking, skiing, backpacking, and traveling with his family.
Better cheese for a better planet.
We are on a mission to create a more humane and sustainable food system without compromising on taste and quality.
Minimize Land Use
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
Conserve Water
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
Reduce GHGE
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
Save Lives
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.